Rainfall designed the brand identity for Fr8Hub including strategy, logo, graphics, UX, website, and mobile application.

Fr8Hub’s ambitious goal is to more efficiently pair shippers and carriers using digital tools, and remove costly middlemen to provide drivers with adequate compensation while still reducing the cost for shippers. Rainfall created the brand strategy and tone, visual and logo design, identity guidelines, motion design and animation, iconography, user experience, website design, and mobile app design.